Entry #5 Mayhem


 Mayhem

This advertisement is meant to make the viewer smile and even laugh a little. The man’s acting like a teenage girl driving in a pink car around a parking lot irresponsibly. This is playing off the stereotype of teenage girls being worse at driving than regular people. The actor is labeled “mayhem” and shows the worst-case scenario of driving. He does a very good job playing his given role. Allstate tries to get people to understand that the road is by no means safe and that accidents can always happen anywhere on the road. They're trying to promote safe driving in a way that is sure to capture people's attention and retain it. It's the same idea they use for smoking commercials by showing people coughing up teeth or people with an electrolarynx.


Allstate made this advertisement for a specific group of people. It was made for people in need of car insurance or people worried about getting into an accident. It is evident when they show a hit-and-run car accident and then say “So get Allstate. You can save money and be better protected from mayhem like me”. The lady they show towards the end is a perfect example of the type of people Allstate is trying to target for this advertisement. They are targeting the everyday person who doesn't want to deal with ‘mayhem’ alone. At the end of the day, Allstate is just another corporation trying to attract more customers by making catchy advertisements that people like.


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